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Website redesigns often begin with frustration and end in exhaustion. In this episode, Eric and Mike unpack why so many website projects go off the rails and how most of that pain can be avoided with the right planning upfront. They walk through how to audit an existing site, clarify goals for both the organization and its users, and design an information architecture that actually supports how people use a website. From ADA compliance and SEO risks to content inventories, site maps, and content matrices, this conversation offers a practical framework for anyone responsible for managing, rebuilding, or improving a website. If the thought of tackling your site makes you sigh, this episode brings clarity before the chaos. Links mentioned in the show: https://www.relume.io/ https://www.figma.com/figjam/ https://appsumo.com/ https://search.google.com/search-cons... _____________________________________ Subscribe to Our Channel: Don't miss out on future episodes filled with valuable insights and tips! 👉 / @marketingteamofone Subscribe to YouTube and hit the bell icon to stay updated. Connect with Us on LinkedIn: Join our professional network and stay connected with the latest updates: 🔗 / michael-d-hendry 🔗 / eric-grotenhuis-pagedesign 🔗 / marketingteamofone Download Free Tools: Enhance your marketing efforts with our exclusive free tools. Get access now! 📥 Download Free Tools - www.marketingteamofone.net/freebies _____________________________________ Join Our Reddit Community: Engage in discussions, ask questions, and connect with fellow marketers: 👾 / marketingteamofone Visit Our Website: For more resources, articles, and information, check out our website: 🌐 www.marketingteamofone.com Buy our Merch: If you want to show your support and represent the show, check out our merch store: 🧢 https://marketing-team-of-one-show.pr... _____________________________________ Listen to Our Podcast: 🍏 Apple Podcasts - https://podcasts.apple.com/us/podcast... 🎧 Spotify - https://open.spotify.com/show/3BEYh7N... _____________________________________ Referral Links: If you are considering signing up for this service, please use our referral link to help out the channel. These are some of the many products we use daily, and you can trust that they will serve you well. Fathom - The #1 rated AI notetaker. Instantly summarize your meetings so you can focus on the conversation instead of taking notes. https://fathom.partnerlinks.io/2mzzhd... _____________________________________ 00:00 Introduction and Host Welcome 00:28 Discussing Website Redesign Requests 01:38 Challenges in Website Redesign 02:26 Importance of Planning in Website Projects 03:30 Evaluating the Need for a Website Redesign 05:44 ADA Compliance and Website Redesign 11:56 Auditing Your Current Website 19:23 Setting Goals for Your Website 24:47 Starting with Drawing 24:54 Designing Information Architecture 25:06 Creating a Site Map 25:30 Using Digital Tools for Site Mapping 26:42 Testing Your Site Map 28:53 Prioritizing Content and Audiences 34:00 Building a Content Matrix 40:23 Planning and Scheduling 42:13 Avoiding Common Pitfalls 46:39 Recap and Final Thoughts