360insights Phil Barry on the Evolution of Incentives Management скачать в хорошем качестве

360insights Phil Barry on the Evolution of Incentives Management

As partner ecosystems become more complex, incentive programs are evolving from broad, entitlement-driven rewards into data-driven tools designed to influence behavior and support go-to-market priorities. This shift is giving rise to “incentive intelligence” as a strategic discipline—using participation data, payout speed, MDF utilization, certifications, and engagement metrics to understand what motivates partners and to continuously refine programs for profitability, transparency, and performance. It also positions incentives as an always-on engagement mechanism rather than a periodic promotion, with simplicity, speed, and personalization emerging as critical differentiators across industries. Phil Barry, vice president of sales at 360insights, joins Channelnomics' Amy Henderson on The Network Effect to discuss how incentives management is evolving into a more active driver of partner performance. Follow us, Like us, and Subscribe! Channelnomics: https://channelnomics.com/ LinkedIn: https://bit.ly/2NC6Vli X (formerly Twitter): https://x.com/Channelnomics About Amy Henderson:   / amy-henderson-4b8a998   About Phil Barry:   / philbarry   About 360insights: https://www.360insights.com/ The Network Effect is a production of Channelnomics, a brand of 2112 Enterprises LLC Follow @Channelnomics to stay current on the latest #research, #bestpractices, and #resources. At @Channelnomics — the voice of thought leadership — we define #channel trends, chart new #GTM strategies, and #partner with industry leaders to champion #diversity in the channel.  © 2112 Enterprises LLC