Lessons Learned: How Creators Fueled the Harris Campaign скачать в хорошем качестве

Lessons Learned: How Creators Fueled the Harris Campaign

In 2024, the Biden White House and Harris Campaign strategically harnessed creator partnerships to engage younger voters and shape their digital presence. By collaborating with influential creators, the campaign reached Gen Z and Millennial audiences through authentic, relatable content that bypassed traditional media, ensuring rapid dissemination of progressive policy messages through viral trends and creative storytelling. Hear from the architects of the White House and Harris campaign creator strategies, what worked well, what they’d do differently, and how these best practices can be applied to the progressive ecosystem in 2025 and beyond.