The Metrics That Proves Your Communication Works скачать в хорошем качестве

The Metrics That Proves Your Communication Works

Did your internal communications strategy actually work? After this video, measuring communications effectiveness will be a piece of cake. I break down communications measurement layer by layer, so you can confidently evaluate whether your message reached the right people, resonated with them, and drove real behavior change. Too often, communications success is judged by vanity metrics like open rates and views. While those matter, they’re just the icing. I’ll show you how to dig deeper and measure what truly counts—understanding, engagement, and outcomes. In this video, you’ll learn: How to clarify what you’re trying to say and why before you measure anything The 4 key layers of communications measurement (using a simple cake analogy 🍰) How to measure reach and exposure without getting stuck on vanity metrics Ways to track engagement and audience interaction How to assess understanding, not just attention How to connect communications to real behavior change and business outcomes Whether you work in internal communications, employee communications, corporate communications, change management, or HR, this framework will help you clearly explain the impact of your communications strategy—and prove its value. By the end of this video, you’ll be able to answer the question: “Did our communications campaign actually work?”—with confidence. 👍 If this video helps you, like and subscribe for more practical communications tips 💬 Drop a comment with how you currently measure communications success