We failed at AI twice before we got it right with Sam Boribon | Product Apéro скачать в хорошем качестве

We failed at AI twice before we got it right with Sam Boribon | Product Apéro

In this Product Apéro session, Sam (Product Manager at Nodalview) shares the honest story of failing at AI twice, and what finally made it stick. From hiring the wrong profiles, to costly consulting mistakes, to low-margin off-the-shelf models, this talk breaks down the real product, org, and business challenges behind AI adoption. Sam explains why acquisition (not experimentation) became the turning point, how AI moved from add-on to core product pillar, and what product teams often underestimate when “going AI”. If you’re a product leader navigating AI in a scale-up, this is a grounded, no-BS perspective on what actually works. You’ll learn about: Why AI initiatives fail even with strong talent When off-the-shelf models make sense (and when they don’t) Build vs buy vs acquire: hard trade-offs Organising product teams around AI without silos Pricing, margins, and the hidden cost of AI features 00:00 – Welcome & intro 02:30 – Nodalview, context & early use of AI 05:00 – First failure: building AI in-house 07:50 – Second failure: outsourcing to AI experts 12:20 – Lessons learned from failed AI bets 14:30 – The turning point: acquiring AI-native teams 18:00 – Making AI a core product pillar 20:30 – Practical advice for teams adopting AI 23:00 – Product, org & pricing implications of AI 26:00 – Q&A with the audience _______________________________________ About dualoop We are dualoop, a team of experts in Product Management & Product Design, driven by passion and dedicated to empowering tech and tech-enabled companies at every stage of their journey. We operate in Belgium, Germany, the United Kingdom and Norway. dualoop is not yet another staffing agency; we are a consulting firm. We help companies shape their product organisation; we coach and train product leaders across Europe and complement the teams where innovation truly happens. At dualoop, we work with startups, scale-ups and established companies. It's by blending all those experiences and approaches that we'll build the best experience and solve the right problems. Visit our website to know more : https://www.dualoop.com Register for the next events here : https://lu.ma/nn0mmk8o Follow dualoop on Social media LinkedIn   / dualoop   Instagram   / dualoopbelgium   TikTok   / dualoopbelgium   X   / dualoopbelgium   #productmanagement #innovation #productleadership #productdiscovery