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FREE guide (PDF) → https://listeningleap.com?utm_source=... We all make mistakes. But do you know how to make a real apology—one that repairs trust, restores dignity, and helps relationships heal? In this video, Bruce Lambert explains the deeper structure of a proper apology. Drawing on communication theory, psychology, and ethics, he outlines the four essential elements of a sincere apology, why “I’m sorry you feel that way” doesn’t count, and how to apologize without making it worse. This isn’t about saying magic words—it’s about restoring the moral balance of a relationship. 🕒 Chapters: 00:00 – Why apologizing is a critical skill 00:32 – What an apology really is (communication, psychological, and social views) 01:26 – Why apologies restore moral order 02:25 – The five core components of a real apology 04:44 – Why we resist apologizing (face loss and attribution) 06:38 – The importance of sincerity and intent 07:10 – The timing of an apology 08:20 – Aaron Lazare’s 4-part model of apology 09:50 – Why naming the norm you violated matters 11:27 – Apology as moral repair 12:26 – Sincerity: how to make it real 13:27 – Why you must listen, not just speak 14:38 – What doesn’t count as a real apology 16:19 – How to prepare to apologize 17:18 – What a sincere apology does to the listener 19:00 – What the hurt party really needs 21:18 – Apology, forgiveness, and moral agency 22:39 – Barriers to accepting apologies