Memberships: Your February Funk Solution скачать в хорошем качестве

Memberships: Your February Funk Solution

Take a look at next week's diary. Still seeing gaps? That's the problem with hope as a business model. You're hoping clients will rebook, hoping they'll spend enough, hoping March will be better. Today: The opposite of hope. Memberships for predictable income, loyal clients, and better cashflow. In this episode, Phil Jackson (the self-proclaimed "Queen of Memberships") walks you through how to start salon memberships without overwhelming yourself. After 10 years teaching memberships and multiple videos with 1,500+ views on this topic, Phil knows what works. What You'll Learn: Why hope is killing your February (and every other month) The difference between memberships and subscriptions (and when to use each) How memberships create predictable income before you open the door Why membership clients have 95-100% retention (vs. regular clients at 60-70%) How to start with ONE service (and which service to choose) Who to target (hint: not your best clients, not your worst) How to avoid the biggest membership mistakes The Two Types: Memberships (Unlimited Access) Pay monthly, unlimited use of specific services Works well for: Hair services (blow dry clubs), waxing Example: Blow dry club - unlimited blow drys for monthly fee Not for: Services with no natural limit (massage, Botox) Subscriptions (Defined Benefits) Pay monthly, get specific service allocation Works for: Beauty, holistic, aesthetics Example: £90/month = 1 luxury facial per month Better for services where unlimited doesn't make sense The Three Benefits (February Specific): 1. Predictable Income 20 members × £50/month = £1,000 guaranteed before you open Takes pressure off peaks and troughs Phil's business: Memberships cover ALL fixed costs (rent, rates, fixed wages) You can plan, breathe, sleep easier 2. Loyal Clients Members don't ghost you in February Retention: 95-100% (vs. 60-70% regular clients) They're committed, organized, not shopping around February gaps? Not from your members 3. Stand Out in Crowded Market Still relatively unusual in salon industry Something to rave about in marketing Not discounting - it's value, consistency, convenience Be first in your town How to Start Simple: Step 1: Choose ONE Service Pick your most POPULAR service (not trying to boost unpopular one) Must be PROFITABLE already (memberships magnify problems) Must be ONGOING (not laser hair removal with end date) 12-month commitment ideal (6 months works too, avoid 3-month) Step 2: Target Existing Clients (The Right Ones) Don't launch to cold audience Don't target your BEST clients (already profitable) Don't target your WORST clients (too much effort) Target your 7s and 8s: Good clients who could be amazing with more consistency Step 3: Make Joining Easy Direct debits or recurring card payments (not manual) Consider gift options (Black Friday, Mother's Day) Example: 6 months of luxury facials as a gift Step 4: Deliver Consistently These become your best clients - treat them that way Add extras, bonuses, make them feel special Consistent results = ongoing loyalty What NOT to Do: Don't turn it into discount club (value, not cheap) Don't overcomplicate with too many tiers Don't include services people don't want (facials + nails = smaller target audience) Don't launch unlimited - sell 10 first, test the waters Phil's Challenge: "I'm desperate to coach someone who wants to go ALL IN on memberships. Memberships only. After 10 years teaching this, I've never done it. If that's you, reach out!" Episode Timestamps: 0:00 - Introduction: Hope Is Not a Business Model 1:22 - What Are Memberships? (vs. Subscriptions) 3:11 - The Three Benefits (Predictable Income, Loyal Clients, Stand Out) 6:27 - How to Start: Step 1 (Choose ONE Service) 8:07 - Step 2: Target the Right Clients (Your 7s and 8s) 9:00 - Step 3: Make Joining Easy 9:49 - Step 4: Deliver Consistently 10:36 - What NOT to Do 11:22 - Phil's Challenge & Closing #salonbusiness #salonowner #memberships #subscriptions #saloncoach #beautybusiness #hairdressingbusiness #salonmanagement #recurringrevenue #buildyoursalon About Phil Jackson: Phil Jackson is a salon business coach with 27 years of industry experience and a Creative Head Most Wanted Award. Self-proclaimed "Queen of Memberships" with 10 years teaching salon membership strategies.