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In this episode of The North Fork Experience, host Kirk Hays sits down with Chris Deardorff, a veteran of the U.S. Army, a 30-year business owner, and the Realtor/CFO for Iron Valley Real Estate of Central PA. Chris shares how his background in military service and retail management taught him that real estate is fundamentally a "people business." He details the core philosophy that guides his brokerage: creating a strong internal culture and ensuring agents are prepared for both success and failure. In this episode, Chris reveals: His most valuable lesson from his early career: "Don't let the money fool you; take care of the people, and they will take care of you." The "Business of No" strategy: Why agents must track their conversations and view every rejection as a step closer to a "yes." The importance of financial preparedness: Why every new agent must have at least six months of savings to sustain their business. The critical role of collaboration over competition in a transaction, and his strategy for maintaining high standards of detail (using a physical whiteboard for key dates). His advice to always keep a "healthy fear" of the market and be prepared for the unexpected. Connect with Chris Deardorff: Phone: 717-991-8405 Website: wesellumove.com Email: chris@wesellumove.com