The NEW AI Agency Model Taking Over in 2026 скачать в хорошем качестве

The NEW AI Agency Model Taking Over in 2026

What if your agency could go from 20% margins to 80% margins, without hiring a single new person? In this episode, we sit down with Frans Riemersma, Martech legend, co-author of the Martech Landscape, and one of the sharpest thinkers on AI, composability, and the future of services to break down the new AI Agency Model that is quietly redefining how agencies build, deliver, and scale their work. Frans explains why we’re entering the golden age for agencies, not because of more tools, but because AI is turning services into software, unlocking product-level margins for businesses that previously sold labor. What You’ll Learn in This Episode Why Agencies Are Entering a Golden Age How AI shifts work from human execution → human orchestration, and why agencies with standardized knowledge stand to benefit the most. Service-as-a-Software: The Model Behind 80% Margins Why AI is unleashing a new category next to SaaS and how agencies can package expertise into repeatable, scalable, automatable outcomes. Where a 10-Person Agency Should Start How to find your highest-value, most-repeatable outcomes, follow the money, and turn them into automations and AI-powered products. The Biggest Pitfall: Building Tools Before Testing Why most agencies create tech they never use and Frans’ “Hack → Pack → Stack” method for validating before investing. Composability, Atomization & The New Martech Stack Why the future isn’t mega-suites or tool sprawl, it’s small, composable “Lego block” tools that integrate cleanly and keep your stack lean. The 12% Rule How top performers identify the tiny percentage of features and tools that drive 80% of customer value and cut everything else. The Skills That Matter in the AI Era Why the differentiator isn’t technical mastery anymore, it’s customer obsession, storytelling, distribution, and discovering viable ideas. Key Concepts Covered in This Video AI Agency Model Service-as-a-Software 80% Margin Framework AI-Powered Delivery Systems Standardizing Agency Knowledge Hack → Pack → Stack Method Composability & Martech Architecture Atomization of Tools & Labor AI Agents & Autonomous Workflows Productized Services for Agencies Lead Mining & Lead Intelligence Automation Customer-Centric Innovation Feature Bloat & Decommissioning Strategy Future-Proof Agency Skills AI + Services Convergence Distribution & Community Moats If you want your agency to escape the 20% margin trap, and build AI-powered services that scale like software, hit play. CONNECT WITH Frans Riemersma 🌐 https://www.martechtribe.com/ 💼   / fransriemersma   CONNECT WITH US YouTube:    / @vendasta   LinkedIn:   / vendasta   X: https://x.com/vendasta Instagram:   / vendasta   Thanks for watching! If you enjoyed this podcast… 💜 💬 Leave a review on Apple Podcasts https://podcasts.apple.com/ca/podcast... 🟢 Leave a rating on Spotify https://open.spotify.com/show/0KWXAOn... Vendasta Vendasta is the leading AI software company for customer acquisition and engagement, helping businesses get more customers—and keep them. Our AI-powered platform unifies marketing, sales, and operational workflows, eliminating the need for fragmented tools and streamlining every stage of the customer journey. Powered by proprietary SMB data, intelligent automation, and AI assistants that handle repetitive tasks, Vendasta helps businesses attract, engage, and retain customers with unmatched efficiency. Our solutions empower digital agencies, franchisors, and MSPs to scale operations, optimize campaigns, and drive long-term growth. Transform Your Agency with Vendasta – Demo Available https://www.vendasta.com/request-demo/