BioInsights Episode: Victor Verhage "Beyond the Equipment – Engineering Profit in Wellness " скачать в хорошем качестве

BioInsights Episode: Victor Verhage "Beyond the Equipment – Engineering Profit in Wellness "

The fitness and wellness industry is currently saturated with "big promises" and "expensive equipment," yet many operators find themselves with empty rooms and frustrated owners. The core issue is that many businesses sell products without an execution plan or pricing strategy. Victor Verhage argues that for wellness to be successful, it must be treated as infrastructure, not an experiment. This requires a shift from chasing trends to owning a lane through a "winnable category" that is easy to explain and even easier to sell. The ROI In Wellness approach prioritises the business model first: they model revenue and utilisation before a single piece of equipment is even considered. By implementing specific programming, membership tiers, and sales scripts, a facility can transform wellness from a "cool feature" into a predictable profit centre that increases member retention and lifetime value. Key Takeaways for Your Business 1. Revenue First: Never buy equipment before modelling the revenue and utilisation. 2. Active Activation: Success requires staff training, sales scripts, and clear pricing models. 3. Space Optimisation: Even small facilities (under 1,000 sq ft) can see massive growth with the right equipment curation. to find out more about the Vman here :https://www.roiinwellness.com/ https://x.com/SportTechReport   / sporttechreport   www.bioinsights.tech