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Summary In this conversation, Marcelo Aller and Coach Carl Valle delve into the complexities of sports technology, discussing the challenges of integrating technology into coaching, the balance between scientific rigor and usability, and the importance of understanding ROI in sports technology. They explore the evolution of wearable technology, the promise versus reality of motorized resistance, and the significance of craftsmanship in coaching. The discussion also touches on the future of sports technology, emphasizing the need for a user-friendly approach and the potential impact of AI on the industry. Takeaways Sports technology must deliver real value to users. The balance between scientific rigor and usability is crucial. ROI in sports technology is often misunderstood. Human elements play a significant role in technology adoption. The AI bubble in sports technology is a growing concern. Wearable technology is evolving rapidly but faces challenges. Motorized resistance technology has both promise and pitfalls. Craftsmanship in coaching is essential for effective training. Data acquisition is still in its infancy in sports. The future of sports technology will focus on user experience. Chapters 00:00 Introduction to Sports Technology and Coaching Challenges 02:53 The Business of Sports Technology 06:03 Balancing Scientific Rigor and Usability 09:02 The Value of Measurement in Sports Technology 11:55 ROI and Budgeting in Sports Technology 15:01 The Human Element in Sports Technology 17:59 The AI Bubble in Sports Technology 20:49 Community and Data Acquisition Challenges 24:02 Key Performance Indicators in Coaching 26:57 Motorized Resistance and Its Implications 37:28 The Evolution of Sports Technology 40:44 Understanding Overspeed and Assistance in Training 44:32 The Importance of Historical Context in Tech 48:52 Tech Fatigue and the Future of Sports Science 54:20 Craftsmanship vs. Automation in Coaching 01:00:20 The Challenges of Wearable Technology 01:04:12 The Future of Apparel in Sports Tech