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In this episode, John and Rick sit down with Heath Shearon, the influential "Mayor of Insurance Town," known for his popular property and casualty (P&C) focused podcast and his consulting work with agencies and tech companies. Heath shares his non-traditional journey into insurance, starting when his father, industry legend Wayne Shearon, recruited him from full-time ministry. After a few years working with his dad, he pivoted to a P&C carrier role for a decade. His career took another turn after a serious car accident in 2015 forced him to leave his full-time marketing role and, eventually, led to the creation of Insurance Town during the 2020 pandemic. The conversation dives into how he grew his podcast from a local connection tool to an international, monetized business, speaking career, and consulting platform. Heath emphasizes the critical role of relationships and the ongoing need for a "human in the loop," even as the industry embraces AI and new technology.