The Trade Desk’s Mike O’Sullivan on unlocking Sincera data for the open internet скачать в хорошем качестве

The Trade Desk’s Mike O’Sullivan on unlocking Sincera data for the open internet

Since The Trade Desk acquired Sincera earlier this year, Sincera co-founder Mike O’Sullivan has been focused on one mission: scaling Sincera to benefit the entire open internet.   In an exclusive sit-down conversation with The Current Editor-in-Chief Stephanie Paterik, O’Sullivan shares how the company is working to make Sincera’s data available to all, including buyers, agencies, publishers, SSPs and DSPs on the open internet — helping improve campaign performance and fuel the next generation of advertising products.   He also reflects on what it means to innovate in the era of Big Tech, cautioning that complexity doesn’t always equal value. Read more: https://bit.ly/3F6dtE2 For more from our written 5 Minutes With series, check out: https://bit.ly/4bsnBB8 _______ Each week, The Current gives you the most critical innovations in advertising that are happening on the open internet — identity, the future of TV, retail media, and beyond. Born inside The Trade Desk, The Current is a news platform dedicated to covering the latest in modern marketing — all from the front lines. Speaking to the marketing world’s most influential players, we explain what these seismic shifts mean, how they are happening, and why they are taking place: https://bit.ly/3SAM0wR