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Are you secretly undercharging for your handmade products or terrified to raise your prices in case sales dry up? In this episode, Steph gets real about why so many makers struggle to charge what they’re worth. You’ll learn how self-esteem and pricing are deeply connected, why handmade buyers want to pay more, and how undercharging keeps you stuck in burnout mode. Steph shares real coaching insights, simple mindset shifts, and practical next steps to help you price with confidence (and stop apologising for your worth). If you’ve ever thought, “I can’t charge that much,” this episode will help you see your products, and yourself, in a completely new light. ✨ Tune in, take notes, and get ready to charge your worth without the guilt. Insta CTA 🎯 Join the SMS (https://www.handmadebosses.com/sms) - The Social Media Sidekick (https://www.handmadebosses.com/smsfix) If you’re done wasting hours trying to plan content that no one sees, SMS (https://www.handmadebosses.com/sms) is your next step. ✅ Plug-and-post captions & Canva templates every month ✅ A full content calendar that’s proven to grow handmade brands ✅ Hooks, hashtags, and prompts that actually lead to sales ✅ Access to the private members’ community for extra support Start today for £34.99 (https://www.handmadebosses.com/sms) 👉 Join SMS now: https://www.handmadebosses.com/sms