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Welcome back to another Vendor Voice with The Blue Collar Success Group®! In this episode, Chris sits down with Chris from REINS for a conversation that can be a game-changer for contractors thinking about growth, retention, and long-term wealth. If you’ve ever said: “Bonuses feel like an entitlement now…” “I want my key people to think like owners, but I’m not giving away my company…” “How do I recruit and keep top talent in 2026?” …this episode is for you. What You’ll Learn ✅ What “alternative equity” is and why it’s becoming a powerful lever for home service businesses ✅ The difference between bonuses vs. equity-based incentives (and why equity drives behavior differently) ✅ A simple breakdown of Phantom Stock — “partnership without paper” ✅ How Phantom Stock can reward key employees without voting rights, ownership headaches, or giving up control ✅ Why ESOPs aren’t always the best fit (complexity + cost) ✅ How to decide who should receive incentives, and how much to offer ✅ The biggest incentive mistake contractors make: overcomplicating the plan ✅ How REINS makes it easier to design, track, and manage these programs — including visibility for employees Key Takeaway Phantom Stock is one of the most overlooked tools contractors can use to align key employees with the long-term value of the business — and it can be free to grant, but a big deal to the employee. 🔗 Want to learn more about REINS and the member benefits available through Elite Buy®? Check The Blue Collar Vault® (Elite Buy tab) for contact info and member privileges. Thanks for watching — and we’ll see you on the next Vendor Voices™ episode! At The Blue Collar Success Group®, our members have access to The Blue Collar Vault®, which is loaded with templates and tools, including video trainings & quizzes, systems/processes, marketing, recruiting resources, and pricing and compensation tools to help you achieve your business goals. Learn more at TheBlueCollarSuccessGroup.com. Follow The Blue Collar Success Group®'s official social accounts: BlueSky: bluesky.com/@bcsg.bsky.social Facebook: facebook.com/BlueCollarSuccessGroup Instagram: instagram.com/bluecollarsuccessgroup LinkedIn: linkedin.com/company/the-blue-collar-success-group Threads: threads.net/@bluecollarsuccessgroup TikTok: tiktok.com/@bluecollarsg Website: thebluecollarsuccessgroup.com X: twitter.com/BlueCollarSG YouTube: / @thebluecollarsuccessgroup8413 #BlueCollarSuccessGroup #VendorVoice #REINS #PhantomStock #EmployeeRetention #HomeServiceBusiness #ContractorLife #HVACBusiness #PlumbingBusiness #ElectricalContractor #Leadership #Incentives #ProfitSharing #ExitStrategy #BusinessGrowth #Recruiting #TeamBuilding #TradesBusiness