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What in the H2O is going on?! 💧 In this Vendor Voice, Chris sits down with Casey from Novo to talk all things water quality, water treatment, and why plumbers are in the best position to “finish the job and fix the water that broke it.” Novo isn’t a retail brand—and that’s intentional. Casey breaks down how Novo is built for professional plumbers through stocking wholesalers only, with a full lineup for city water and problem well water, from residential systems to serious commercial applications. Inside this episode, you’ll learn: → Why certifications matter (NSF/ANSI + WQA) and what it proves → The truth about “softeners” and why salt + ion exchange is the only real way to remove hardness minerals → How Novo’s upflow precision brining can mean significantly less salt and water use for city water → Why many “alternative” water products are more marketing than science → The real reason water breaks plumbing systems (and why treating it protects water heaters, fixtures, and appliances) → How Novo supports contractors with hands-on training, field support, and a full ProAdvantage education pathway → Details on Novo’s webinar training series (including how techs can earn a free Novo system) Chris also dives into the bigger mission: helping contractors protect homeowners not just from plumbing breakdowns—but from the long-term effects of poor water quality throughout the entire home. And of course… we wrap with a Fun Facts Finale (including: is water wet?, Chicago hot dog rules, band life, and the great bell-bottom era 😄). Blue Collar members: Don’t forget—membership has its privileges. Check The Blue Collar Vault® → Elite Buy® → Novo for member-only offers, resources, and contact info. 👉 Learn more about Novo: Visit NovoWater.com 🎥 Enjoy the episode and drop your biggest water-quality question in the comments! At The Blue Collar Success Group®, our members have access to The Blue Collar Vault®, which is loaded with templates and tools, including video trainings & quizzes, systems/processes, marketing, recruiting resources, and pricing and compensation tools to help you achieve your business goals. Learn more at TheBlueCollarSuccessGroup.com. Follow The Blue Collar Success Group®'s official social accounts: BlueSky: bluesky.com/@bcsg.bsky.social Facebook: facebook.com/BlueCollarSuccessGroup Instagram: instagram.com/bluecollarsuccessgroup LinkedIn: linkedin.com/company/the-blue-collar-success-group Threads: threads.net/@bluecollarsuccessgroup TikTok: tiktok.com/@bluecollarsg Website: thebluecollarsuccessgroup.com X: twitter.com/BlueCollarSG YouTube: / @thebluecollarsuccessgroup8413