Why Design Should Be Your First Investment (Not Your Last) - 30+ Year Design Veteran Explains скачать в хорошем качестве

Why Design Should Be Your First Investment (Not Your Last) - 30+ Year Design Veteran Explains

Joe and Liz sit down with Rick Chavez, a graphic design and environmental design veteran with over 30 years of experience, to discuss why design should be the foundation of every successful sign shop—not an afterthought or a loss leader. Connect with Rick: Portfolio: KingpinCreative.Portfolio.com Instagram & LinkedIn: @KingpinCreative 0:00 - Intro 5:45 - Meet Rick Chavez 13:05 - Kingpin Creative: Specializing in Environmental & Story-Driven Design 14:09 - What Sign Shops Misunderstand About Design Value 20:02 - Branding vs. Sign Design: Understanding the Difference 23:04 - How Design Reduces Price Resistance 30:14 - Building Long-Term Client Relationships Through Design 32:43 - Collaboration: Working with Installers & Surveyors 34:01 - Essential Design Skills for the Sign Industry 41:11 - The Impact of AI on Sign Design 48:23 - Final Thoughts: Elevate Your Shop Through Design Sponsors: 📌 SignTracker – Project management made for sign shops: Click here to try it free for 14 days: https://bit.ly/3SMSY2s 📌 Inktavo – Business tools for print, promo, and sign professionals: Click to check out our tools: https://www.inktavo.com/tools-resources/ Be sure to join our community:   / behindthesigns