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Welcome to Coffee & Don and Yvonne | Pilot Introductions Episode. First official Season1. Episode 1. Titled: "Work Life Balance" premiers 2/2/26: What is a "Purposeful Advisor"? Purposeful Advisors. Selling with Purpose: Beyond Metrics and Transactions Why Purpose Matters In the world of sales, it’s easy to get caught up in metrics, quotas, and transactional goals. However, true success lies beyond these surface-level achievements. Selling with purpose shifts the focus from mere transactions to building meaningful relationships and delivering value to customers. The Trust-Based Approach Authenticity: Purposeful selling starts with authenticity. Rather than reciting a rehearsed script, sales professionals should genuinely connect with their prospects. Understand their pain points, aspirations, and unique needs. Authenticity builds trust, and trust is the currency of successful sales. Substance Over Flash: Purposeful salespeople prioritize substance over flashy presentations. It’s not about bombarding clients with a laundry list of products. Instead, it’s about understanding what truly matters to the customer. What problem are they trying to solve? What solution can you offer? Substance wins over superficiality. Listening and Customization: Purposeful selling involves active listening. Go beyond surface-level conversations. Understand your client’s goals, challenges, and past experiences. Tailor your recommendations to their specific needs. Remember, it’s not about fitting clients into your product; it’s about finding the right fit for them. The Art of Solutions Problem-Solving Mindset: Successful businesses often emerge from solving real-world problems. Purposeful selling mirrors this approach. Rather than pushing products, focus on solutions. What pain points can you address? How can your offering make a tangible difference in your client’s life or business? Flexibility: Purposeful salespeople are flexible. They’re willing to step outside the box and consider unconventional solutions. Sometimes, it means suggesting a service from another brand if it better aligns with the client’s needs. The goal is to serve, not just sell. Getting Personal Know Your Clients: Purposeful selling requires intimacy. Dive deep into understanding your clients. What keeps them up at night? What are their long-term goals? By knowing them on a personal level, you can craft customized solutions that resonate. Building Trust: Purposeful selling isn’t a one-time transaction. It’s about building lasting relationships. Trust takes time to cultivate. Be reliable, follow through on promises, and genuinely care about your clients’ success. Advising from a Core Set of Values Purposeful advisors don’t just offer solutions — they lead from the inside out. Every recommendation, every conversation, every decision is grounded in a core set of values that align seamlessly with both personal and professional mission statements. It’s more than a business philosophy; it’s a code to live by: Honor – Acting with dignity in every interaction Respect – Valuing people, ideas, and differences Integrity – Doing what’s right, even when no one is watching Courage – Speaking truth and taking action despite risk Honesty & Sincerity – Communicating with transparency and authenticity Duty & Loyalty – Standing committed to clients, colleagues, and causes Compassion – Leading with empathy and understanding When these values are not just words on paper but guiding principles in practice, the result is deeper trust, stronger relationships, and lasting impact. Advising with purpose is more than a role, it’s a calling. To summarize: In the ever-evolving sales landscape, purpose-driven selling stands out. It’s not about hitting quotas; it’s about making a positive impact. Hitting and excelling over quota is a natural byproduct of being a purpose-driven sales professional. So, the next time you engage with a prospect, remember: sell with purpose. It’s not just good for business; it’s good for the soul. We are Purposeful Advisors and below is a little more about us: ~ Donald Martin : Business Mid-Markets to Enterprise (Fortune 500 Corporations: USA & Global) High Technology and Digital Transformation Solutions Account Manager with over 20 years experience, expertise, and knowledge. Part time freelance writer, karate instructor, fitness fan, and Psychology Academian. ~ Yvonne VanBibber : Former Large Event Director/Coordinator/General Manager, and Army Veteran. Current General Manager for one of the largest disaster recovery corporations and pack out franchises in the world. Her location and team is the #1 in the country. Current part time women's counselor. #ThePurposefulAdvisor #CoffeeWithDonAndYvonne #Introductions