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Trust, Influence and the Future of Social Media Marketing

Lancaster University’s Marketers in Residence and academic colleagues explore how trust, influence, and authenticity are evolving in social media marketing. The session will examine the changing balance between brand-generated and user-generated content, platform trends, and the skills required for future marketers. Panellists: Vinny Wong – Global Social Strategy Lead, TikTok; Marketer in Residence Simon Jamieson – Managing Director, MLP Agency; Marketer in Residence Sarah Wiggins – National Trust and Lancaster University Dr Mike Ryder – Lecturer in Marketing, LUMS Darren Savage – Freelance Marketing Strategist; Marketer in Residence