The Future Of Content Integrity In The AI Era | Samuel Roach, CEO and founder of Brand Ninja скачать в хорошем качестве

The Future Of Content Integrity In The AI Era | Samuel Roach, CEO and founder of Brand Ninja

AI can create content in seconds, but it takes years to build trust. With "AI slop" flooding our feeds, 74% of people no longer believe what they see online. 🎙️ In this episode of my startup podcast, I spoke with Samuel Roach 🚀, Co-Founder & CEO of Brand Ninja (a product of Integrity Labs). Brand Ninja acts as a specialized AI workforce that helps media and sports teams turn their existing data into massive amounts of high-quality content 8x faster than traditional methods. Beyond production, Samuel is also building a "verified stamp" for the digital world to help us distinguish between what is real and what is fake. Samuel’s journey was born out of a hunger for something real. In 2020, during the pandemic, university life at the University of Melbourne was reduced to sitting alone in a room, watching classes through a screen all day. Feeling that a "degree via Zoom" wasn't for him, he dropped out after just two weeks to build his own business. Coming from a family of entrepreneurs, he had a vision for the future of AI but lacked the technical skills to build the software himself. He took a huge gamble: buying a one-way ticket to Sydney for the AWS Summit Sydney purely to find a technical partner who could turn his vision into code. He successfully convinced a tech leader from a large firm to leave a stable career and help him build an AI that brands can truly stand behind. Today, through Brand Ninja, they are helping giants like Southern Cross Austereo and the NBL scale their presence while ensuring every piece of content is backed by verifiable truth. Explore Brand Ninja: https://brandninja.ai/ Follow Hudson River Network for more interviews and startup stories. 💡 Here are some highlights: → 🤖 AI agents that learn your brand's unique voice so content never sounds like a robot → 📈 Scans hours of raw audio and video to find the best moments 8x faster than humans → 🎙️ Helps giants like SCA and NBL turn raw data into massive amounts of personalized clips → 💰 Cuts production costs by up to 91% while significantly boosting audience engagement → 🛡️ A digital birth certificate for every post to prove its origin and truth → 🤝 A human-in-the-loop setup where a person always checks the work before it goes live ​​→ 📉 Success is often found in solving "unsexy" problems rather than chasing flashy tech trends → 🎯 Success comes from saying "no" to distractions and maintaining a laser focus on one problem, much like a chef who cuts a menu to do fewer things perfectly. #BrandNinja #AI #ContentMarketing #FounderStories #HudsonNetwork #IntegrityLabs #SamuelRoach