Unilever Persil | The Autograph | LOLA MullenLowe скачать в хорошем качестве

Unilever Persil | The Autograph | LOLA MullenLowe

ABOUT: The goal of the short film "The Autograph" was to authentically portray the story of a young Arsenal fan by capturing the essence of North London and Arsenal's culture through iconic locations like the Arsenal stadium, a Fish and Chips spot, and a neighborhood barber shop. Lead actor Kassidy, a genuine Arsenal supporter, delivers an authentic performance driven by personal fandom and aspirations to emulate Saka. The film follows the fan's journey to secure Bukayo Saka's autograph on his shirt, only to have it washed away by Persil's new capsules in a family laundry mishap. Despite several near misses, Saka eventually grants the fan his coveted autograph once again, concluding with a simple warning to "Clean Responsibly." CREDITS: Lead Agency: LOLA MullenLowe Executive Creative Director: Tomas Ostiglia Creative Directors: German Riveria, Diego Vieira Associate Creative Director: Diego Vieira Art Directors: Pedro Mezzini, Diego Vieira, Alan Chung Head of Design: Yan Graller Head of Production: Felipe Calvino Producers: Jorge Saade, Abril Ostiglia Senior Copywriter: Augusto Callegari Production Company: Rebolution Music Partner: Big Sync Music PR: Golin Media Agency: Mindshare