#29 - OTAs vs. Search Engines: How AI Discovery Is Changing Tourism скачать в хорошем качестве

#29 - OTAs vs. Search Engines: How AI Discovery Is Changing Tourism

How are travellers really finding hotels in 2025? According to SiteMinder's latest report, OTAs have officially overtaken search engines as the #1 discovery channel, and AI-powered discovery jumped from 4% to 18% in just one year. In this episode, we break down what this seismic shift means for DMOs, hotels, and tourism marketers. Peter, Kendel, and new TAIN team member Matthew Dias discuss whether SEO budgets still matter, how DMOs can reclaim their position as the "ultimate source of truth," and why generational differences in travel planning are reshaping the industry. Plus: rapid-fire hype meter on Canada's $1B AI investment, Google's Nano Banana Pro image generator, Claude's Excel integration, and why Grok thinks Elon Musk could beat LeBron James in a fitness contest. Chapters: 00:05 – Intro & Meet Matthew 01:14 – OTAs vs. Search Engines: The Discovery Shift 06:40 – How Different Generations Book Travel 12:07 – Could DMOs Build Their Own Aggregator? 14:30 – Would You Trust AI Over a Friend's Recommendation? 39:27 – Canada's $1B AI Investment 42:30 – Google Imagen 3 Image Generator Review 44:05 – Claude in Excel: Beta Reality Check 46:40 – Grok's Elon Musk Bias Exposed #AIinTourism #DMO #TravelTech #HospitalityMarketing #OTA #TourismAI #AIDiscovery #SearchEngineOptimization