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What are executive advisory boards and how can they help your Customer Success team? Mike Marchetti, previously a Chief Customer Officer at Brandmuscle, explains how YOU can leverage these boards for maximum impact! 💥 𝐇𝐈𝐆𝐇𝐋𝐈𝐆𝐇𝐓𝐒 ◾ How executive advisory boards can be pivotal in navigating and thriving through industry shifts and market changes. ◾ Essential components and strategies for forming a customer advisory board that truly drives value for your business. ◾ Strategies for balancing the dynamics between clients with competing interests within your advisory board. 👍 Like, share, and subscribe for expert insights! 👉🏻 Whenever you’re ready... here are 3 ways I can help you build, optimize or scale your customer success practice: 𝟏. Grab a free copy of our Customer Success 𝙩𝙚𝙢𝙥𝙡𝙖𝙩𝙚𝙨 𝙖𝙣𝙙 𝙞𝙣𝙛𝙤𝙜𝙧𝙖𝙥𝙝𝙞𝙘𝙨 We’ve created a resource library for you to gain easy access to best practices and benchmark data. https://www.csmpractice.com/resources 𝟐. Subscribe to our CSM Practice 𝙣𝙚𝙬𝙨𝙡𝙚𝙩𝙩𝙚𝙧 Subscribe to our CSM Practice newsletter and join a community of executives and business professionals dedicated to elevating their customer success game. https://www.csmpractice.com/newslette... 𝟑. 𝙒𝙤𝙧𝙠 𝙬𝙞𝙩𝙝 𝙤𝙪𝙧 𝙩𝙚𝙖𝙢 𝙞𝙣 𝙥𝙧𝙞𝙫𝙖𝙩𝙚 If you are an executive working for a tech company, and you would like to work with our team to take your go-to-market growth strategy from ordinary to extraordinary using customer success methodologies … Just submit the 'Contact Us' form … let us know what are the key challenges you have working with clients, what you’d like us to work on together, and we’ll send you more details. https://www.csmpractice.com/cs-consul... 𝐀𝐁𝐎𝐔𝐓 𝐎𝐔𝐑 𝐆𝐔𝐄𝐒𝐓 Mike Marchetti, a seasoned veteran of the tech start-up scene and Silicon Valley with past roles at Yelp and Yahoo, now spearheads customer experience, retention, and growth initiatives at BrandMuscle, a leading provider of channel marketing software and services. Renowned for his expertise in forging executive alignment between companies and their customers, Mike employs a strategic approach by forming executive advisory boards that include executives from premier Fortune 500 companies. 🔗 You may connect with Mike via LinkedIn: / mamarchetti 𝐔𝐒𝐄𝐅𝐔𝐋 𝐋𝐈𝐍𝐊𝐒 📑 Read: How to Prove Value to Customers https://www.csmpractice.com/how-to-pr... 🎥 Watch: Unveiling the CCO Role - Insights and Strategies for Success • Unveiling the CCO Role: Insights and Strat... ⏬ Download: Unveiling the Top Skills of a Chief Customer Officer https://www.csmpractice.com/top-skill... 𝐓𝐈𝐌𝐄 𝐒𝐓𝐀𝐌𝐏𝐒 00:00 Intro 01:54 How do I know if I need a Customer Advisory Board? 04:10 Benefits of the Board 08:50 Responding to Market Changes 13:58 Key Ingredients 18:08 Roundtable Discussions 20:25 Handling Competing Clients 22:25 KPIs for CAB