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⚡ Lofty isn’t just a CRM—it’s a complete operating system for your real estate business. From IDX websites to AI automation to lead gen services like Lofty Blast, this session shows EXP agents how to capture more clients and keep their database engaged. In this training, Brian and Wilson walk through the value of Lofty CRM+, including website options, integrated AI, mobile apps, automation tools, and built-in lead generation programs that fuel real growth. 🔑 Tactical Takeaways: Get started with a subdomain website, upgrade to vanity ($10/mo), or unlock full SEO ($49/mo) with AI-driven optimization. Use Lofty’s AI assistant + smart plans to automate conversations, campaigns, and follow-ups. Track client behavior with IDX-powered listing alerts, lead scoring, and website activity reports. Leverage Lofty Blast for hyperlocal leads on demand—10–40 new contacts each week. Run your entire business from one system: CRM, websites, marketing, transactions, and analytics. 💬 What Lofty feature excites you most—AI, SEO websites, or leads on demand? Drop your answer in the comments!