Sales Enablement Strategy: Why Preparation Is the New Differentiator скачать в хорошем качестве

Sales Enablement Strategy: Why Preparation Is the New Differentiator

A modern sales enablement strategy isn’t about more activity - it’s about better preparation. In this episode of B2B Sales Trends, we explore why preparation has become the true differentiator in B2B selling and enterprise sales strategy. In this conversation, host Harry Kendlbacher sits down with Gena Dakos, a seasoned sales enablement leader, to unpack how high-quality outreach, customer empathy, and thoughtful preparation help sellers stand out in a noisy, AI-driven market. From executive discovery to enterprise-scale deals, this episode reframes enablement as confidence, clarity, and credibility - not just training. 🔗 Explore more insights: https://www.globalperformancegroup.com/ You’ll learn: Why preparation beats volume in modern B2B sales How sales enablement strategy builds confidence with executives What customer empathy really means in enterprise selling How AI supports preparation without replacing human judgment ⏱️ Timestamps 00:00 – Why preparation is the new sales differentiator 04:45 – High-quality outreach vs volume in B2B selling 08:55 – Customer empathy as a core sales enablement strategy 13:40 – Preparing for executive discovery conversations 18:50 – Enterprise sales strategy and multi-stakeholder deals 24:10 – Enablement, confidence, and long-term performance 💡 Key Takeaways Sales enablement strategy succeeds when it prioritizes preparation over activity Buyers are informed - sellers must add insight, not ask generic questions Customer empathy is built through research, not scripts Executive conversations demand clarity, relevance, and conviction Enablement works best when it builds confidence, not compliance 👤 About the Guest Gena Dakos is a Sales Enablement Leader specializing in revenue enablement and enterprise sales strategy. With experience at Stripe, Rippling, FIS, and Gartner, Gena is known for building high-performing teams by deeply understanding sellers and designing the structure, preparation, and support they need to succeed in complex B2B environments. Connect with Gena on LinkedIn:   / gena-dakos-3a12ab5b   If this episode sparked new thinking, share it with your team. 🎧 Subscribe for weekly insights on modern selling, leadership, and performance. 🔗 Explore more at https://www.globalperformancegroup.com/