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Send a text (https://www.buzzsprout.com/twilio/tex...) If you’re trying to grow your practice but still marketing yourself as “I do everything,” this episode is for you. Sylvia Garibaldi sits down with veteran family lawyer Steve Benmor to discuss how he successfully shifted his practice from litigation to mediation. You’ll hear how niche positioning builds authority, why generalists often get overlooked, and how reputation, visibility, and specialization work together to drive referrals. Steve also shares how shifting from litigation to mediation reshaped not just his practice model—but his brand—and why becoming known for something specific is what ultimately gets you the call! He also discusses founding the Divorce Coaches Association of Ontario and how collaborating with divorce coaches strengthens outcomes for families — and referrals for professionals. What you’ll learn: • 03:48 Steve's Journey from Litigation to Mediation • 07:42 The Adversarial vs. Mediation Model • 11:18 Marketing Mediation and Arbitration • 20:04 Building a Reputation and Expertise • 25:28 Identifying Your Ideal Client • 32:13 Referral Partnerships and Marketing Strategies • 37:47 The Role of Divorce Coaches • 40:39 Creating the Divorce Coaches Association of Ontario Resources: • Feeling stuck about how to grow your practice, book a free strategy call here (https://calendly.com/sgandassociates/...) . • Learn more about Steve Benmor at Benmor Family Law Group: https://benmor.com/ / benmorfamilylawgroup Resources Library: https://benmor.com/our-library/ • Learn more about Divorce Coaches of Ontario (DCAO): https://dcao.ca/ Rate, Review, & Follow on Apple Podcasts "Love listening and learning from the Serve First, Sell Later Marketing Podcast” If that sounds like you, please consider rating and reviewing my show! (https://podcasts.apple.com/us/podcast...) This helps me support more people -- just like you. Click here (https://podcasts.apple.com/us/podcast...) , scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Want more insights like this? Sign up for our newsletter (https://sgandassociates.ca/) . Sign up for our free LinkedIn newsletter on marketing your professional practice ( / marketing-for-professionals-72832957045449... ) Connect with me on linkedin ( / sylviagaribaldi ) Join our online community ( / sgandassociates ) Subscribe to my youtube channel (https://www.youtube.com/@SGandAssocia...)