The Psychology of Impulse Buying: Why We Act Against Reason скачать в хорошем качестве

The Psychology of Impulse Buying: Why We Act Against Reason

The Psychology of Impulse Buying: Why We Act Against Reason Impulse buying isn’t a lack of willpower — it’s a fast psychological reaction where the emotional brain outruns rational thinking. In this video, we break down what really happens in your mind in those few seconds between “I want it” and “I bought it,” and why modern shopping environments are built to amplify that moment. You’ll learn the deeper mechanisms behind impulse spending: dopamine-driven anticipation, decision fatigue, stress-based short-term thinking, FOMO and scarcity triggers, and why digital payments make the “pain of paying” almost invisible. With real-life examples, you’ll see how purchases often serve as emotional coping — buying relief, identity, or control rather than the object itself. Finally, you’ll get practical strategies that work in real life: how to slow the impulse window, create protective friction, identify the emotion behind the click, and replace the habit with healthier regulation tools — so your choices become intentional, not automatic.