RAW Talks! with Mister Raw and this time with Trevor Crane – The Raw Truth About Building Authority! скачать в хорошем качестве

RAW Talks! with Mister Raw and this time with Trevor Crane – The Raw Truth About Building Authority!

In this episode of Raw Talks, host Stefan Avivson welcomes Trevor Crane, an accomplished author, speaker, and business coach, known for his expertise in helping entrepreneurs enhance their businesses through effective publishing and marketing strategies. The conversation kicks off with a light-hearted exchange about AI and its role in business, leading into a deeper discussion about the importance of writing a book as a means to establish authority and credibility in one's field. Trevor shares his personal journey of overcoming challenges in writing and publishing, emphasizing that many aspiring authors fail to complete their projects or launch them effectively. He highlights the significance of a well-planned launch campaign and the need for authors to connect their message with their target audience. Keywords Trevor Crane, business coaching, publishing strategies, author marketing, entrepreneurship, authority building, book writing, marketing tips, personal branding, business growth Takeaways A book is a foundational piece that establishes a founder's authority. Most authors fail to launch their books effectively, leading to obscurity. Understanding your audience's desires is crucial for effective marketing. Building a brand starts with knowing what you want and who you want to serve. Desire is a key element in attracting customers to your products or services. Titles Unlocking Authority: The Power of Writing Your Book From Idea to Authority: Trevor Crane on Publishing Success Sound bites "A book is a pillar of your brand." "What do they love? That's your message." "Desire is fire and desire." Chapters 00:00 Introduction to Trevor Crane 02:41 The Importance of Writing a Book 04:31 Establishing Authority Through Publishing 09:55 Understanding Your Audience's Desires 16:10 Three Steps to Architect Your Brand 21:19 Building Relationships Through Interviews 26:54 Creating Desire and Trust in Marketing