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In this episode of Raw Talks, I sit down with Justin Michael to talk about something most people feel but rarely name. Power. Status. Frame. Justin has spent years studying why some people naturally command attention, respect, and influence while others constantly explain themselves, discount themselves, or chase approval. His new book, The Frame, is not about tactics. It is about how you show up before a single word leaves your mouth. We talk about why self perception decides the outcome of sales, negotiation, and leadership long before technique matters. Why neediness leaks through behavior. Why scarcity is not a trick but a byproduct of grounded positioning. And why losing your frame is usually invisible to you but obvious to everyone else. This conversation is not motivational. It is corrective. If you sell, lead, negotiate, or speak to other humans for a living, this episode will sharpen how you think about power and how you carry yourself in the room. Topics we cover Framing and power dynamics Why self perception shapes outcomes The laws of framing in sales and life How people unknowingly signal neediness Scarcity, status, and authentic authority Practical ways to rebuild your frame Key moments 00:00 Introduction 01:02 What framing really is 02:55 Why framing decides outcomes 06:26 The laws of framing 11:45 How to strengthen your own frame 15:50 Closing reflections Raw Talks is where surface level thinking goes to die. LinkedIn Post Copy Just recorded a Raw Talks with Justin Michael. This one cuts deep. We talked about frame. Not as a sales trick. Not as posture or bravado. But as the invisible structure behind power, negotiation, and how people respond to you before you speak. Most people don’t lose deals because of pricing or objections. They lose them because they leak neediness. They explain too much. They chase approval. They don’t own the room. Justin’s work is a reminder that self perception is strategy. And that scarcity, authority, and trust are outcomes of how you hold yourself, not what you say. If you sell, lead, negotiate, or pitch ideas for a living, this conversation will make you uncomfortable in the right way.