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In this Future of Women’s Sports panel, moderator Annie Costabile is joined by three trailblazers who reshaped their sports from the inside out: Odessa Jenkins, Founder of the Women's National Football Conference Sarah Fuller, first woman to play and score in a Power Five football game AJ Andrews, first woman to win a Rawlings Gold Glove Award They discuss how resistance fueled their careers, what it takes to disrupt male-dominated spaces, and what women’s sports still needs to reach true equality. Key topics include: Turning resistance into education and opportunity Why women shouldn’t be compared to men to be validated How Sarah Fuller’s “Play Like a Girl” moment changed perceptions of football The growth of professional softball and new women’s leagues NIL’s role in creating financial opportunity for female athletes Why commercialization must be led by women’s voices Flag football vs. tackle football — and why both must succeed What structural change is still needed for women athletes to simply “go ball” This conversation explores how today’s success in women’s sports is the result of pioneers who created paths where none existed — and what disruption still lies ahead. Chapters: 00:00 – Why disruption defines today’s women’s sports boom 01:05 – Turning resistance into education (Odessa Jenkins) 02:20 – Sarah Fuller’s historic Power Five football moment 03:45 – Changing the narrative in women’s sports (AJ Andrews) 05:10 – Confidence, comparison, and breaking glass ceilings 06:40 – Resource inequality between men’s and women’s teams 08:10 – “Football doesn’t belong to men” 09:30 – Playing with purpose: remembering your “why” 11:05 – Sarah Fuller’s “Play Like a Girl” helmet message 12:30 – Being an athlete and a brand at the same time 14:00 – The rise of professional softball 16:05 – NIL and opportunity for future athletes 17:45 – Commercialization and storytelling in women’s sports 19:30 – Flag football vs tackle football: why both matter 21:45 – What must change so women can just be athletes 24:00 – Final thoughts: investment must match the hype Subscribe to Front Office Sports for more conversations at the intersection of sports, business, and culture.