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When Good Work Stops Being Enough

At some point in your career, good work stops being enough. Not because the work got worse — but because the way it’s evaluated quietly changed. This video explores what happens when effort, competence, and responsibility no longer translate into momentum the way they used to. Especially in complex environments where decisions are distributed, visibility increases, and accountability behaves differently depending on where you sit. I’m not offering tactics or career advice here. I’m naming a pattern many senior individual contributors and middle managers experience — often without language for it. If you’ve ever felt like: the rules shifted without being explained your work is still solid, but outcomes feel harder to influence expectations changed after you “proved yourself” …this may help you make sense of why. This isn’t about working harder. It’s about understanding how judgment actually gets evaluated once complexity enters the picture.