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Digital Marketing Overview session 2

This introductory lesson, Digital Marketing Overview, sets the stage for the rest of the course. We'll start by defining what digital marketing is and why it's essential for modern businesses. You'll get a brief look at the core components we'll cover in detail, including how to build a solid strategy and planning for your campaigns. We'll also touch on the importance of keyword research to connect with your target audience and map out the sales journey—from attracting a prospect to converting them into a customer. This lesson will give you a clear roadmap of what to expect and how each topic fits into a successful digital marketing plan. This is a video about Digital Marketing Overview session 2: 00:00 Digital Marketing Overview session 2 00:00 Strategy Overview 00:08 Why Digital Marketing Strategy? 04:04 Keywords overview 04:29 Sales Journey Overview 06:03 Farming vs hunting 06:16 Keyword Research Overview 07:10 What is your CTA 07:37 Campaign Management Overview 08:46 Marketing Report Overview 09:31 Attendee feedback 09:59 Isabel Tanton Overview Feedback 10:21 Ann & Frank Overview Feedback