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15 RSA headlines = 2,730 ad combinations. With only 30 conversions/month, that's 1 conversion per 90 variations. Google can't learn from that -- so it optimizes for clicks, not conversions. ROAS drops. Cut to 5 headlines and you get 60 combinations. Now the algorithm can actually learn. In this video, I break down a 5-formula headline framework (credit: Andrew Lolk from SavvyRevenue) and a simple testing system so you can write fewer, better headlines that convert. What You'll Learn: Why filling all 15 headline slots kills your campaign performance The 5-formula framework for headlines that convert (Keyword, Modifier, Promotion, Trust, Social Proof) How to find Google's hidden headline-level performance data The quarterly testing loop: write 5, run 30 days, kill losers, iterate on winners Andrew Lolk's videos: 🔗 Headline Framework: • Why Your Responsive Search Ads Break the A... 🔗 Headline Testing: • Stop Relying on Ad Strength: The RSA Testi... 00:00 Intro 00:17 The Problem 01:51 The 5-Formula Framework 03:50 How Many Headlines? 04:35 The Quarterly Testing Loop 06:24 Your Next Steps 🔴 Need help with Google Ads? Reach out at https://addimarketing.com/contact #GoogleAds #RSA #EcommerceAds #PPCTips #ResponsiveSearchAds #GoogleAdsHeadlines