AI Only Works When The Fundamentals Work | Episode 100 скачать в хорошем качестве

AI Only Works When The Fundamentals Work | Episode 100

AI doesn’t replace the work — it reveals whether you’ve done it. In this milestone 100th episode of What Gets Measured, hosts Jake Sanders & Jessica Graeser revisit the most impactful conversations of 2025. Across data, strategy, attribution, and AI agents, one theme kept coming up again and again: 👉 AI only works when the fundamentals work. This episode pulls together standout clips and insights from some of the sharpest minds in marketing, analytics, and AI to explain why clean data, clear context, and strong leadership matter more than ever as AI and agents enter daily marketing workflows. Featured guests include: • Mark Sirkin – Founder & AI Consultant • Susan Walsh – Data Classification Expert • Vanessa Liu – Founder, Sugarwork • Cecilia Dones – AI Strategist, Three Standard Deviations • Charlie de Thibault – Data Strategist & GTM Specialist • Mike Kaput – Chief Content Officer, Marketing AI Institute In this episode, you’ll learn: • Why AI exposes weak strategy and messy data • How clean data enables (or blocks) real AI value • Why AI adoption should be treated like onboarding a new hire • How automation reveals broken workflows • What diminishing returns mean for attribution in an AI-driven world • Why human oversight will remain critical for AI agents If you care about marketing performance management, analytics, attribution, or AI adoption, this episode is a must-watch. 🎧 Subscribe for more conversations on marketing effectiveness, data strategy, and what really gets measured. ⭐ Rate & review to support the show. SHOWPAGE: https://www.ninjacat.io/blog/ai-only-... CHAPTERS: 00:00 – Welcome to Episode 100 00:46 – AI Only Works When the Fundamentals Work 01:24 – Strategy Before Tools (Mark Sirkin) 02:56 – Clean Data Enables Real AI (Susan Walsh) 04:09 – Onboarding AI Like a New Hire (Vanessa Liu) 05:56 – Automation Reveals Broken Processes (Cecilia Dones) 08:00 – Attribution & Diminishing Returns (Charlie de Thibault) 09:19 – The Future of AI Agents & Human Oversight (Mike Kaput) 10:03 – AI Amplifies the Work You’ve Done 10:22 – Thank You & What’s Next