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In this episode of Self Funded, Chrissie Francona sits down with Tim Williamson and Gagan Singh, the leaders behind Acquire2Win, to unpack their journey from colleagues at Salesforce to making their own decisions to leave and a collective decision to launch Acquire2Win. Drawing from years of experience inside serial acquirers like Salesforce, Comcast, and Nielsen, Tim and Gagan share the expertise they developed in these roles that they have since leveraged into their own GTM-focused acquisition playbook. They share the ethos of Acquire2Win and the patterns they’ve seen repeated across industries, which prompted them to take a differentiated approach to their services: treat integration as a growth discipline rather than a back-office exercise. Connect with Tim and Gagan on LinkedIn: Tim: www.linkedin.com/in/timothyawilliamson Gagan: www.linkedin.com/in/gdsingh3 Learn more about Acquire2Win: www.acquire2win.com (00:01:19) Customer-Centered Growth in Self-Funded Ventures (00:09:08) Customer-Centric Integration Strategy at Salesforce (00:13:10) Navigating M&A Integration for Entrepreneurial Growth (00:20:20) Relationship Building in M&A Deals (00:24:15) Rejecting Bad Business Ideas Saves Resources (00:30:14) Customer-Centric Approach in Acquisitions for Growth (00:33:15) Aligning M&A with Customer Needs for Growth (00:34:47) Navigating Business Growth and Service Integration (00:43:03) Perfecting Business Value for Convincing Communication Self Funded Links: Substack: https://selffundedbychrissie.substack... Apple: https://podcasts.apple.com/us/podcast... Spotify: https://open.spotify.com/show/5u4zA43... YouTube: / @selffundedpod The Long Game: I help growth-stage companies close the gap between strategy and execution for growth or exit through The Long Game. Learn more at longgametalent.com. My Self Funded Tech Stack: These are some of my favorite tools I use everyday in my business and podcast (affiliate links): Collective: Powers my S-Corp from bookkeeping to paying contractors to tax prep. https://share.collective.com/mQHI7Bf Flodesk: The easiest email platform with clean, easy-to-customize designs and a simple workflow interface: https://flodesk.com/c/19VL1X Granola: I’ve tried several AI notetakers and this is my favorite. I take my own notes in the interface which are the enhanced after the call: https://go.granola.ai/chrissie-francona Airtable: I’ve built my business operating system in Airtable, including my CRM, content management tool, and to-do list: https://airtable.com/invite/r/uq7tgTC3 This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit