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What if 99.5% customer satisfaction could still threaten your entire business? Payments veteran Jeff Foster reveals why fighting chargebacks often costs more than accepting them, and shares the pragmatic approach that actually protects your profit margins. Jeff has been in payments since 1998, helped process the first CVV and Verified by Visa transactions ever, and now runs Quick Refund. We explore why thresholds have dropped from 3.5% to under 1%, how friendly fraud became behavioural rather than criminal, and the shocking stat that 25% of chargebacks hit transactions already refunded. Discover why banks favour cardholders over merchants, how a $250,000 problem can become a million-dollar drain, and what you can actually control to prevent disputes before they happen. Timestamps 00:00 - Introduction 03:36 - The gap Quick Refund identified 05:42 - Why payments haven't evolved since 2006 15:08 - Friendly fraud explained 21:13 - The economics of chargebacks 25:02 - Why banks don't care about merchants 30:53 - How Quick Refund works 43:58 - Top tip for new eCommerce operators Resources Mentioned 📌 Quick Refund - Frictionless refund solutions: https://getquickrefund.com/ 📌 Money 2020 - Major payments and fintech conference 📌 eCommerce Podcast: https://www.ecommercepodcast.net Connect & Continue Learning 🔔 Subscribe for weekly eCommerce insights: / @ecommercepodcast 💬 What's your chargeback rate? Share your experiences below! 📱 Follow Matt: Instagram @mattedmundson Today's guest: Jeff Foster Company: Quick Refund Website: https://getquickrefund.com/ LinkedIn: / jfosterpayventures #eCommercePodcast #Chargebacks #PaymentProcessing #FriendlyFraud #eCommerceStrategy