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Why are so many realtors working harder than ever and still struggling to make a consistent income? In this episode of AJ Unfiltered, AJ sits down with Todd Walters, CEO of Your Home Sold Guaranteed Realty, to break down why the traditional real estate business model is broken and how it quietly forces many real estate agents to work for free. This conversation goes deep into the real estate commission model, the structure of modern brokerages, and why the industry rewards volume and recruitment over certainty, alignment, and long-term sustainability for agents. AJ and Todd discuss: Why the real estate system is fundamentally broken How the current commission-based model creates misaligned incentives Why many realtors do all the work upfront with no guaranteed outcome What buyers and sellers actually want from real estate agents Why certainty matters more than leads, branding, or technology The flaws in publicly traded real estate brokerage models What the real estate office of the future really looks like Why most agents struggle to build real businesses in real estate If you are a real estate agent, broker, team leader, or investor, this episode will challenge how you think about the real estate industry, agent compensation, and what it actually takes to build a sustainable real estate business. This is not a motivational episode. It’s a hard look at why the system works the way it does, who it benefits, and why so many agents feel stuck. 🎙 AJ Unfiltered is where we have honest conversations about real estate, business models, money, leadership, and the systems that shape how people work and live. 👇 Leave your questions and comments below. We read them. And yes, we respond. Todd Walters - / toddwalterscoach AJ on Instagram - / ajhazzi Chapters: 00:00 Intro 02:20 Episode Intro & Why This Conversation Matters 07:51 Todd Walters’ Story and Career Background 12:35 Bankruptcy, Failure, and Getting Started in Real Estate 18:37 Why Most Realtors Never Break Out 22:56 The Guaranteed Sale Idea That Changed Everything 26:20 Why the Real Estate Business Model Is Broken 30:49 Capitalization, Scale, and Doing the Opposite of the Industry 35:36 What Buyers and Sellers Actually Want 40:50 Why Big Brokerages Fail Their Agents 44:28 The Problem With the Big Box Brokerage Model 49:19 Why Front-Loading Costs Destroys Real Estate Businesses 51:30 What Changes When You Get Paid Upfront 54:21 Surviving Market Crashes and Down Cycles 59:38 The Real Estate Office of the Future 01:06:54 How AI Will Change How Consumers Choose Agents 01:10:06 Authority, Branding, and Standing for Something 01:16:29 Predictable Income vs Hustle in Real Estate 01:18:02 The Fatal Flaw in Public Real Estate Companies 01:23:52 Income vs Wealth for Brokerage Owners 01:26:15 Why Adding More Agents Makes Things Worse 01:29:21 Certainty as a Competitive Advantage 01:32:05 Why Guarantees Scare Most Realtors 01:33:46 Rebuilding Trust With Buyers and Sellers