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Incentive Compensation tech has long stood as the cornerstone of sales performance management (SPM). However, with the explosive growth of artificial intelligence (AI) and other emerging technologies, sales experts are now searching or the next big game-changer. Sales organizations are demanding a proactive approach that connects sales planning with incentive compensation. Traditional go-to-market methods and disconnected systems make you too slow and too reactive to change. Join host Jacklyn Lane and special guest James Mulligan, a leader in the SPM space, as we explore the new realities of SPM and the rise of sales planning. In this episode, James will not only share his first-hand experiences of witnessing and actively participating in this SPM transformation over the years. Tune in as we explore: 💡 How Sales Performance Management is transforming? 💡 How to effectively integrate Incentive Compensation and Sales Planning? 💡 The emerging expectations from sales planning solutions 💡 How to leverage data, analytics, and AI for forward-looking insights Key Moments 00:00 Introductions 01:14 SPM: 20 years ago to now 04:06 Empowering Sales Teams through an Integrated Sales Eco System 07:43 AI’s Impact on Sales Performance Management 09:34 What’s next for SPM? 12:35 The Importance of Connected GTM Planning 15:56 Managing and Adapting to Change 21:49 Technology and Collaboration 26:05 Quick Questions 📣 Did you know? What I Wish I Knew will be at Accelerate! Register to attend the biggest SPM event of the year: https://accelerate.varicent.com/ 💡Learn more at https://www.varicent.com/ ⭐ Connect with us / varicent-software 🤝 Connect with James Mulligan / james-mulligan-9611609 🤝 Connect with Jacklyn Lane / jacklynsmith1 Don’t forget to like, subscribe and comment on what you wish you knew more about! #salestips #salesstrategy #salesperformance #revenue #saas #growthmindset #planning #gotomarket #ai