Mario Garcia, The Story: Storytelling in the mobile era, Interview (Episode 6/10) скачать в хорошем качестве

Mario Garcia, The Story: Storytelling in the mobile era, Interview (Episode 6/10)

We had the honor to interview @Dr. Mario Garcia CEO/Founder of Garcia Media, and Senior Adviser for News Design/Adjunct Professor at Columbia University. We spoke about his career and #learningbydoing, #newspaperdesign, #storytelling, and #branding in the #mobileera, about his trilogy book “The Story”, about how #design, #culture, and #diversity link This is Episode 6 where Mario speaks about his book “The Story” and about mobile storytelling and branding. “Most people are consuming information in a vertical format. With that comes a different form of writing.” “Create mobile branding. Use social cards. A lot of branding is lost when people send links, they forget where they got these from. The social card is a way of taking the link, the summary of the story and the label that says this is the brand telling the story. How can you create a symbol where the name of your newspaper or magazine is very easy to catch? Normally, the New York Times does have a T for Times, G for Guardian. Why is that? Because eventually, when print publications are not around and the name is not seen on a printed page, you have created a mobile brand for yourself small enough that you can put it on a social card anywhere. “ You can watch/read the full interview here: https://new-world-encounters.com/blog...