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In this episode, Hany Farid, Professor of Computer Science at UC Berkeley and Chief Science Officer at GetReal Labs, joins us to explore the impact of AI on media, public opinion, and democracy. With over 25 years of experience in media forensics, Hany discusses the urgent need for multi-faceted solutions to address the spread of AI-driven misinformation. He highlights the critical roles of content verification, regulation, and public education in combating the threat, offering a comprehensive perspective on how society can navigate the challenges posed by rapidly advancing AI. Key Takeaways: (02:54) The alarming speed of AI advancements and their implications. (07:28) The dangers of misinformation and how AI can fuel public distrust. (08:07) Social media platforms amplify sensational and misleading content. (09:16) The existential threat to democracy and society posed by the erosion of trust in the media. (11:46) AI-generated content creates doubt about the authenticity of real events. (12:38) The “liar’s dividend” enables people to dismiss inconvenient truths as fake. (15:30) The importance of a multi-dimensional solution to address AI-driven misinformation. (15:55) Better regulation of AI technologies is critical to prevent misuse. (24:07) The impact of C2PA standards in verifying content authenticity. (28:41) The challenges of educating the public on media forensics. Resources Mentioned: Hany Farid - / hany-farid-40a97935 UC Berkeley - / uc-berkeley Coalition for Content Provenance and Authenticity (C2PA) - https://c2pa.org GetReal Labs | Website - https://www.getreallabs.com GetReal Labs | LinkedIn - / getreallabs PNAS Paper on Deepfake Detection - https://www.pnas.org/doi/10.1073/pnas... Stanford University’s AI Research - https://hai.stanford.edu/ Ballistic Ventures - https://www.ballisticventures.com/ Thanks for listening to Art of the Possible. If you enjoyed this episode, please leave a 5-star review. And be sure to subscribe so you never miss any insightful conversations. #DigitalTransformation #C2PA #DigitalWatermarking #AuthenticationTechnology