How Create Ape Became a Go-To MedTech UX Agency (and Got Found via AI Search) скачать в хорошем качестве

How Create Ape Became a Go-To MedTech UX Agency (and Got Found via AI Search)

How Create Ape Became a Go-To MedTech UX Agency (and Got Found via AI Search) In this episode of The DGTL Growth Podcast, Suse Barnes sits down with Alessandro Fard, founder of Create Ape, a full-service UX agency specializing in medical and medtech. Alessandro shares how the agency pivoted from generalist work to a focused niche - helping healthcare brands modernize legacy systems while navigating HIPAA, ADA accessibility, and high-stakes user environments where usability isn’t optional. They dig into what’s changing fast in 2025+ UX: AI search discovery (yes - clients found Create Ape through GPT), the wild west reality of LLMs (hallucinations, inconsistency, “fluff vs. value”), and why the best AI experiences need guardrails, transparency, and smart handoffs to humans - especially in healthcare. Alessandro also shares a standout growth story: how Create Ape re-engaged a dream client (Lifespan / longevity space) after an initial “no,” built trust with a bold bet on themselves, and turned it into a major retainer. Plus: why client retention is his #1 metric, how conferences and real relationships outperform cold outreach, and what he tells new grads about getting their foot in the door. We cover: The Create Ape pivot to medtech UX (and why niche wins) Designing AI experiences that users can trust (and when humans must step in) Why “AI everywhere” doesn’t mean “AI replaces expertise” A real client win story built on persistence + confidence What’s working (word of mouth, AOR partnerships) and what’s frustrating (uncertainty) Predictions for 2026: AI shakeout + the return of tasteful differentiation in design Advice to students and early-career designers: soft skills, initiative, momentum 🎧 Guest: Alessandro Fard, Founder @ Create Ape | Email: info@createape.com 🎙 Host: Suse Barnes | DGTL Growth Podcast | Founder @ DGTL Chapters 00:00 - Introduction to Create Ape and Its Vision 05:28 - The Importance of UX in AI 11:39 - Expanding Services: Integrating AI with UX 16:59 - Learning from Failure and Recent Wins 18:56 - Turning No into Yes: The Power of Persistence 22:27 - The Longevity Revolution: Changing Perspectives on Aging 23:45 - The Future of AI: Innovations and Challenges Ahead 27:25 - Navigating Business Challenges: Political Climate and Client Retention 33:13 - Creating a Niche: Establishing Authority in MedTech 36:02 - Dream Clients and Societal Impact: The Bigger Picture 39:13 - Advice for New Graduates: Betting on Yourself About Create Ape: Create Ape™ is a medtech-focused agency that combines expertise in design, technology, and user behavior to drive measurable outcomes for healthcare innovators and established companies. They carefully select partnerships, prioritizing relationships where their solutions deliver clear, impactful results. 👉 Learn more: https://createape.com This podcast episode is brought to you by DGTL and was recorded on November 5, 2025. About DGTL: DGTL brings 25+ years of marketing expertise into the AI age—implementing intelligent systems that give you your time back while helping clients win. Whether it’s generating leads, producing content, or automating client reports, our custom AI agents turn your agency into a leaner, faster, more profitable machine. 👉 Learn more: https://dgtl.us #DGTLGrowth #medtechinnovation #MedtechUX #uxdesign #AuthenticityInMarketing #AIMarketing #HumanConnection #DigitalStrategy