Why Brand Strategy Beats Ad Spend — Lessons from id8 Agency’s Kriston Sellier скачать в хорошем качестве

Why Brand Strategy Beats Ad Spend — Lessons from id8 Agency’s Kriston Sellier

Why Brand Strategy Beats Ad Spend — Lessons from id8 Agency’s Kriston Sellier Host Suse Barnes talks with Kriston Sellier, President and Founder of id8 Agency, a branding firm redefining how mid-market manufacturers use brand strategy as a competitive advantage. Kriston shares her remarkable journey — from leaving IBM to starting id8 in 2000, to helping blue-collar founders see brand not as “fluff,” but as an asset that drives measurable growth and exit value. 💬 In this episode: 🏭 Branding the overlooked: Why manufacturing brands need identity as much as innovation 📈 Case Study: How a moving company increased revenue 22% and organic leads 212% after a rebrand 💡 AI + Human creativity: How id8 uses AI tools like Perplexity to supercharge research without losing authenticity 🔍 The power of research-driven design: Using data to convince even the most skeptical CEOs 🤝 Authenticity in the age of automation: Why people still crave real connection ⚙️ Sales elongation & the new economy: What’s slowing B2B deals—and how to adapt 🧭 Advice for marketers: Stay hungry, stay curious, and keep reinventing every 7 years 🎧 Listen now to learn how brand strategy, data, and authenticity can outperform ad budgets—even in uncertain times. 💬 Comment below: Do you think branding can still be a growth engine in a world obsessed with quick wins? 🔗 Subscribe to The DGTL Growth Podcast for more conversations with marketing leaders redefining success through strategy, creativity, and technology. About id8: id8 brings better, smarter creative solutions to mid-market businesses. As a boutique creative agency, id8 gives you personalized attention. Their data-driven approach provides clear ROI from your marketing and advertising efforts. 👉 Learn more: https://www.id8agency.com This podcast episode is brought to you by DGTL and was recorded on November 3, 2025. About DGTL: DGTL brings 25+ years of marketing expertise into the AI age—implementing intelligent systems that give you your time back while helping clients win. Whether it’s generating leads, producing content, or automating client reports, our custom AI agents turn your agency into a leaner, faster, more profitable machine. 👉 Learn more: https://dgtl.us #DGTLGrowth #BrandStrategy #B2BMarketing #Manufacturing #AIinMarketing #KristonSellier #id8Agency #Rebranding #Authenticity #Leadership #SuseBarnes