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If your retention sits around 20% (or even under 50%), it means half of your guests won't book with you again. Then you have to keep spending time and budget replacing demand every season, instead of building trust with the guests you already earned. In this video, I break down what’s really happening when repeat bookings drop for adventure and experiential travel businesses. It is usually not one massive disaster. It is friction in the client journey. The small stuff builds up, expectations misalign, trust breaks, and guests remember the frustrating bits more vividly than the highlights. I'll dive into: Why retention creates breathing room (time, capacity, and calmer delivery) Where friction shows up across sales → onboarding → delivery → post-trip The 3 internal gaps (things you can control) that stop repeat bookings Why you must fix quality control and supplier issues first if you’re firefighting If you run an adventure or experiential travel business and you want calmer delivery, higher repeat bookings, and more structure for your team and guests, head to the channel and subscribe for more. Want deeper insights you can actually implement? Join my email newsletter The Long Stay (twice a week, not overwhelming)- https://bellahegartydigital.com/join-... Chapters: 00:00 Intro 01:28 What a lack of retention is costing you 06:36 The three internal breakers of repeat bookings 11:39 WATCH IF YOU HAVE UNHAPPY CLIENTS 12:03 The shift 13:45 What you need to do next