Building by Choice in the AI Era | Nour Al Hassan | TEDxCUQ Ulster University скачать в хорошем качестве

Building by Choice in the AI Era | Nour Al Hassan | TEDxCUQ Ulster University

• The deliberate choice to prioritize human needs over technological trends • How maintaining focus on human-centred values shaped our innovation strategy across Tarjama and Arabic.ai • Real examples from our journey: pivots, challenges, and clarity of purpose in building for MENA • The intersection of responsibility and innovation in scaling AI solutions • Why intentional choices, not circumstances, define sustainable growth and impact Nour Al Hassan is the Founder & CEO of Arabic AI and Tarjama&, and a Jordanian entrepreneur based in the UAE since 2011. She founded Tarjama& in 2008 after identifying a major gap in how Arabic content was created, managed, and scaled for businesses across the region. Nour holds a Bachelor of Laws from Al Ahliyya Amman University and completed executive education in AI and emerging technologies at MBZUAI and Singularity University. She has been recognized by Forbes Middle East, Entrepreneur Middle East, Arabian Business, The CEO Magazine, and EY Entrepreneur of the Year. Under her leadership, Tarjama& grew into a global Arabic language technology provider serving Fortune 500 clients across the GCC and MENA, with presence in Europe, the US, and Asia. The group evolved into Arabic.AI, has raised $25M, employs over 250 staff, and works with a global network of 160K professionals. Nour’s mission is to position Arabic as a first-class language in global AI. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx