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In this rewind episode, Diego talks about the single most important trait that separates struggling farms from highly profitable ones: the ability to rapidly adapt to market changes. He breaks down a three-part framework for market responsive farming that can significantly increase revenue on the same growing space. ➡️ Get market farming tools, seeds, and supplies at https://shop.moderngrower.co 🎥 Subscribe for more content on sustainable farming, market farming tips, and business insights! 🌿 Follow Modern Grower: ➡️ Instagram: / moderngrowerpro ➡️ Instagram: / moderngrowerco Listen to other podcasts on the Modern Grower Podcast Network: 🔊 Carrot Cashflow: https://bit.ly/carrotcashflow 🔊 Farm Small Farm Smart: https://bit.ly/farmsmallfarmsmart 🔊 Farm Small Farm Smart Daily: https://bit.ly/farmsmallfarmsmartdaily 🔊The Growing Microgreens Podcast: https://bit.ly/thegrowingmicrogreensp... 🔊The Urban Farmer Podcast: • The Urban Farmer 🔊The Rookie Farmer Podcast: • The Rookie Farmer Podcast 🔊In Search of Soil Podcast: / insearchofsoil Check out Diego's books: 📖 Sell Everything You Grow on Amazon: https://amzn.to/4hoqUx6 📖 Ready Farmer One on Amazon: https://amzn.to/42FjrVX #ProfitableFarming #MarketResponsiveFarming #FarmBusiness #SmallFarmSuccess #MarketGardening #FarmProfitability #CropPlanning #SustainableFarming #FarmManagement #UrbanFarming #FarmProductivity #FarmMarketing 0:00 - Introduction: The crucial trait successful farms share 1:00 - How one farmer pivoted crops to increase revenue 2:00 - Overview: Market responsive approach to farming 3:00 - What's at stake when you grow unwanted crops 4:00 - The critical traits of successful farm managers 6:00 - Why growing fewer crops leads to higher profits 8:00 - Business lessons from restaurant makeover shows 10:00 - Shifting from "grow then sell" to "identify demand then grow" 11:00 - Framework Part 1: Identifying what customers want 14:00 - Building detailed customer profiles and gathering information 16:00 - Creating continuous feedback loops for early trend detection 17:00 - Framework Part 2: Testing strategically, not randomly 20:00 - How to run effective crop trials (10-15% of farm area) 22:00 - Establishing clear metrics for new crops 24:00 - Documentation as a competitive advantage 25:00 - Framework Part 3: Adapting rapidly when signals change 27:00 - Farm setup that enables flexibility and quick transitions 29:00 - How to implement transitions over a three-week period 30:00 - Financial decision making: Comparing crop profitability 33:00 - Key metrics to track for data-driven decisions 34:00 - Implementation strategies for quick crop transitions 37:00 - Benefits of market responsive farming 40:00 - Action steps to start implementing this week 41:00 - Conclusion and what's coming next **** Modern Grower and Diego Footer participate in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com.