Medical Affairs Strategy Hacks: Build Tactical KOL Lists скачать в хорошем качестве

Medical Affairs Strategy Hacks: Build Tactical KOL Lists

Great strategic thinkers in medical affairs identify gaps and opportunities in their therapeutic area to capitalize on in the future. Building tactical KOL lists is a great hack to help you be agile when the time comes to act strategically. Here’s how it works. A tactical KOL list defines a set of KOLs meet certain criteria for a strategic initiative and enable you or your team to act. Added bonuses of this are it saves a lot of time and helps shows the value of the relationships that medical affairs team build and nurture. Example of Tactical KOL Lists When you or your team starts to get an inkling of an opportunity or challenge that will become important, start working on a KOL list that will help you act. Here are some examples to get your brain ready to start building your own tactical KOL lists: You notice more and more talk about social media from leadership then start building a list of the top digital opinion leaders in your TA You are approaching launch for a molecule with a similar mechanism of action, MOA, as a top competitor then start building a list of KOLs that have experience with the MOA and those that are skeptical of it A competitor is launching a product with a companion diagnostic then start building a list of providers that are testing and those that aren’t There are no right or wrong answers for the topic of the list or lists. It will depend on your organization’s medical strategy and business objectives. Don’t forget to frequently review your medical strategy to help define the criteria for the lists. Building Tactical KOL Lists Once the strategic direction is identified, it’s time to build the list. Good news, it’s super easy and doesn’t require anything special. If your team has a tool available, like CRM, KOL engagement tool, insights tools, etc, to create lists, use that. If not, break out the good old excel spreadsheet. When leadership asks you, “Who are all the KOLs that XYZ…?” or “Can you ask all the KOLs that think ABC for insights on this topic?”, you are ready with a list of experts to engage on the topic. Conclusion Relationship building with KOLs is part of what makes medical affairs so valuable to an organization. Combine this with the ability to act quickly when a barrier or opportunity presents itself and medical affairs truly becomes an invaluable partner. Check out the article on LinkedIn:   / medical-affairs-strategy-hacks-build-tacti...   Send me a connection request if we aren't connected yet! Newsletter signup https://locallect-21441884.hubspotpag...