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Most realtors already have a goldmine sitting right under their nose: their own database. In Episode #2 of AJ Unfiltered, AJ Hazzi sits down with Frank Klesitz (CEO of Vyral Marketing) to break down the exact 0-Cost Marketing Machine any realtor can use to generate listings today. Frank has helped thousands of agents build businesses by mining their databases, sending the right content, and making the right calls. In this episode, you’ll learn how to pull together every contact you’ve ever made, reconnect authentically, and turn those relationships into warm listing appointments — without spending a dime on ads. https://www.getvyral.com/ 🔑 What You’ll Learn How to export, clean, and reconnect with your full contact list The “permission-pass” email that gets replies (and avoids spam) Why 2 short educational videos a month can change your business The two-text survey that sparks listing conversations Why unsubscribes are good (and how to protect your sender reputation) The CTA that still works: “What’s your home worth?” How webinars and YouTube build authority while filling your pipeline This is the no-BS operator’s playbook for free lead generation. Chapters: 00:00 – Intro 00:41 – The 0-Cost Marketing Machine for Realtors 03:00 – Why Your Database Is a Goldmine 07:11 – How to Export Every Contact (CRM, Gmail, Facebook, Phone) 12:26 – Cleaning & Verifying Emails (NeverBounce, scrubbing tactics) 16:59 – The Permission-Pass Email: Why Unsubscribes Are Healthy 23:21 – The Power of 2 Videos a Month (Evergreen + Timely) 29:56 – YouTube = Authority: “Mini-Celebrity” Effect for Realtors 36:01 – Text Outreach Strategies That Actually Get Replies 43:00 – Why Email Isn’t Free (Protecting Deliverability) 49:11 – The Home Value CTA That Still Works in 2025 56:26 – Webinars: The Listing Appointment Generator 1:03:01 – Building Systems with Interns, Assistants, or Vyral 1:10:21 – Scarcity: 95% of Agents Won’t Do This (Be the 5%) 1:15:11 – Final Takeaways + Kelowna Mastermind Teaser