The Concierge Economy | Pete Blackshaw | TEDxHSG скачать в хорошем качестве

The Concierge Economy | Pete Blackshaw | TEDxHSG

In this TEDx talk, Nestle digital leader and customer service author Pete Blackshaw argues that win with consumers today, businesses need to think and act like a concierge. Thanks to mobile, consumers expect fast, 24/7 service. They are using instant messenger and bots. The concierge is reappearing through smart refrigerators, voice activation, and a whole menu of internet of things. The key is to blend digital automation with the human touch, and do so at scale. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx