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In this episode of Best Sellers podcast, host Doug welcomes Dr. Ron Bonstetter, VP of Research and Development at Target Training International (TTI). Dr. Ron shares insights from his journey, starting as a professor and transitioning to a leading role at TTI. The discussion dives deep into the science behind behavioral assessments like DISC, and how neuroscience can enhance our understanding of human performance in business and sales. Dr. Ron also talks about the innovative work at TTI’s Mind Science Center and its potential to revolutionize leadership and talent development. Tune in to discover how understanding cognitive biases and brain activity can drive better decision-making and personal growth. 00:52 Welcome to the Best Sellers Podcast 01:30 Meet Dr. Ron Tud 02:46 Dr. Ron's Journey in Behavioral Science 03:56 From Academia to TTI 05:03 The Power of Self-Assessment 08:15 The Birth of the Mind Science Center 10:15 Exploring DISC and Behavioral Models 14:30 The Role of Neuroscience in Business 25:53 Applying Behavioral Science in Sales 31:31 Rapid Fire Bestsellers Blitz 32:38 Conclusion and Farewell Don't forget to hit the like button, share this video with your colleagues, and subscribe to Doug Dvorak's channel for more videos that will inspire and elevate your sales game. Be sure to click the notification bell so you never miss an episode! 📌 Connect with Doug Dvorak: 🌐 Website: https://www.DougDvorak.com 📧 Email: mailto:info@DougDvorak.com 📱 / doug-dvorak 🐦 https://x.com/DougDvorak Thank you for tuning in, and remember, your success in sales begins with showing appreciation to your customers. Let's dive into the world of creative customer appreciation together!