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The rapid pace of technological innovation continually introduces groundbreaking ideas that often carry the promise of world-altering transformation. In response to this promise, people frequently invest in these technologies with enthusiasm, often without a full understanding of their true potential or the underlying financial realities. This investment fervour driven by high expectations can lead to market volatility and speculative excess, ultimately resulting in what we commonly refer to as "tech bubbles." This talk explores the symbiotic relationship between emerging technologies and financial markets. Whenever a new technology emerges, it has a significant influence on the stock market and investor sentiment. The belief that these technologies can change lives and yield substantial profits fuels excitement and investment, but when they fail to meet these high expectations, it can result in market fluctuations. Over the past few decades, we have witnessed multiple instances of tech bubbles that have had far-reaching consequences for our economy. One of the most notable recent tech bubbles was the Dot-Com Bubble in the late 1990s and early 2000s. It involved a surge of investment in internet-related companies driven by high expectations of revolutionary change. However, many of these companies had little revenue or profit, leading to a crash when reality fell short of expectations, resulting in bankruptcies and plummeting stock prices. This bubble underscores the risks of speculative investments and the importance of evaluating technology and company fundamentals. In this talk, Nishkrash illuminates the intricate dynamics of the technology-stock sector. Drawing on a wealth of historical examples, he offers a comprehensive analysis of the underlying factors and forces that contribute to the formation of these market bubbles, elucidating the intricate relationship between technological innovation and financial exuberance. Additionally, Nishkrash emphasizes the importance of building a brand that is resilient and not easily swayed by the ebb and flow of tech bubbles. Developing a robust and enduring brand can be a safeguard against the adverse effects of market volatility, ensuring that a business remains stable and continues to thrive, even in the face of turbulent technological shifts. Tech bubbles are a recurrent phenomenon, and understanding their causes, identifying their existence, and building resilient brands are essential elements for navigating the complex terrain of technology-driven markets. This talk offers a valuable guide to address these challenges and make informed decisions in an era of rapid technological evolution. In 2012, Nishkarsh took his first steps into the online business world, fueled by a passion that soon saw him soaring to great heights. Over the years, he honed his entrepreneurial skills and founded Kalmin Ross, a premier international clothing brand. Distinctly positioned with its in-house manufacturing, Kalmin Ross operates from Delhi, reaching global shores with its shipments, showcasing the brand's extensive international appeal. Beyond his venture, Nishkarsh has emerged as a notable influencer in the eCommerce space. His insightful content on building successful online businesses has resonated with many, amassing a loyal online community of 500,000 followers. Nishkarsh also extends his knowledge to budding entrepreneurs as a dedicated coach and mentor. Under his guidance, aspirants have unlocked remarkable success, collectively raking in revenues surpassing 50 crores. In every endeavor, Nishkarsh stands as a beacon of excellence and inspiration in the digital business landscape. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx